The Latest T.V. Technology

It's no longer just L.C.D. and plasma you have to consider when shopping for a television. There's a revolution in TV display technology, with new types like O-L.E.D and ultra-H.D. Consumer Reports has advice if you, like lots of people, are having trouble sorting it all out.

When you're shopping for a television, the choices can seem overwhelming.

Consumer Reports' TV experts say it's only going to get more confusing.

They've tested the latest tv technologies - O-L.E.D. and ultra-H.D. - and say these first sets, while very pricey, have a lot to offer.

Ultra-H.D. is a higher-resolution L.C.D. set. That means you can get huge screens, like this 84-inch one Consumer Reports' testers checked out. You also get a beautiful picture with lots of detail.

But ULTRA-H.D. sets start at four thousand dollars for a decent one and there's another drawback.

"The problem with Ultra H.D. is that it needs a whole ecosystem of high definition content that's ultra high definition, sometimes called 4K. And that really doesn't exist right now, so you have a TV with a high resolution and not a lot of content to feed it."

O-L.E.D. is another impressive new technology. The black levels on this O-L.E.D. set are the best testers have ever seen. The brightness levels are also great. But prices are still high. O-L.E.D. sets start at about nine thousand dollars.

"We feel that over the course of four or five years it will become a more mainstream product."

Meanwhile, Consumer Reports says plasma T.V.'s continue to improve.

For example, Consumer Reports recommends this 55-inch Panasonic plasma. You'll get excellent picture quality for about 14-hundred dollars.

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