In fact there's so many people in town, there simply just aren't enough hotel rooms in the city, or the area, for everyone.
Some riders stay at RV parks, others sleep at the Wichita and Backdoor Theaters.
Others just camp out wherever they can find a spot.
But for years, the Hotter 'n Hell Hundred host home program has offered riders looking for a more personal experience a place to rest.
Four years ago, Ruth James decided she wanted to be a part of the Hotter 'n Hell.
Not a cyclist herself, she chose to participate in another way by opening up her Iowa Park bed and breakfast, the Park Place Inn, to any rider looking for a hot shower and comfortable bed.
"I've always had very nice people that came in," said James, "people that come back year after year. And they're always excited to be here."
James said her B & B, located in a building built more than a century ago, is full of history.
"As you look around the building, you see some of the things that are here," she explained, "the floors are original, the wood-work, the hinges, the transoms, they all still work."
It's that history, James said, which she enjoys sharing with the riders.
"At times, some of these people stay not just for the Hotter 'n Hell, but they stay two or three days longer just because they enjoy the area," said James.
"They're just coming to town to enjoy such a great event, they just want to have a good time," said Chris Brooking, who takes the idea of offering riders a more personal experience one step further.
For the last 10 years, Brooking has opened up her own home to riders looking for a good night's sleep.
"They say 'Chris, I'm coming in'," said Brooking, "and I say, 'Okay, the door's open just come on in, make yourself at home'."
Whether they're staying at a hotel, B & B, or a home, for the most part riders in the Hotter 'n Hell are just looking for a place to hang their hats, park their bikes, and rest their heads.
"They don't want to sleep out on the cots in the parking lot or sleep on the ground in a camper or in a tent," said Brooking, "So if I can open my house to a few people and they have a more comfortable place to sleep, that's awesome for me."
Awesome for Brooking, for the riders who stay in her home, and for the Hotter 'n Hell Hundred as a whole.
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