Their loyalties are clear.
Carl Bishop, who's participating in the Chick-fil-A First 100 contest, says, "We love Chick-fil-A!"
Elva Cummins, also a First 100 contest participant, says, "Eat more chicken!"
"We've been going to Lawton every week for a number of years," Bishop says.
They are just some of the 150 people waiting outside the Wichita Falls Chick-fil-A location, anxiously awaiting it's opening.
Mary Beth Leach, the owner/operator of the restaurant, says, "We knew there was a pent up demand for some Chick-fil-A here in Wichita Falls. We were long overdue to bring it back here to The Falls."
The Chick-fi-Natics lined up at 6 a.m. Wednesday and put their names in a drawing to select 100 winners.
To win one free meal a week for a year, those 100 must stay at the restaurant continuously, all day and night, until Thursday at 6 a.m, and must be in their place marked with chalk for all roll calls.
"The food is good. The people are wonderful that work there. We walk in and they call us by name," Bishop says.
Some of the restaurant's biggest fans are in line, including Jowanna Bryant who's from Killeen.
This is her 11th time to enter a Chick-fil-A First 100 contest.
"On a regular basis, you at least want to have some kind of shelter from the sun. You want to have weights because they always fly away. I don't care what kind of weather it is, whatever you have is going to fly away. Sunscreen, chairs, and tables because if you're going to have some kind of activity," Bryant says.
We thought we'd met Chick-fil-A's number one fan when we met Jowanna, but then we met a retiree from San Antonio who's known as the "Godfather of Chick-fil-A," this is his 70th time to wait overnight for a year of free food.
Elva Cummins, who's friends with the man, says, "He gives his family the tickets and his friends. And whatever they do for him it's like a tip."
We did the math and a chicken sandwich meal with waffle fries and a drink costs about $6.
That comes out to $312 worth of Chick-fil-A meals.
Some might call that chicken feed, but not these die-hards.