Around 10:30, police were called to the General Store on Brook Avenue after a man came inside, pointed a gun and demanded money.
Police say the suspect left the store with an undisclosed amount of money and was last seen on foot heading north on Brook toward Kell.
Officers are currently searching the area for witnesses as well as the suspect.
Police say the man has a red mustache, stands about 5'7" and weighs between 140 to 150 pounds. He was last seen wearing a black hoodie, ski mask, gloves and jeans.
If you have any information on this suspect, call Wichita Falls police.
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