They say since the beginning of June, this year's registration numbers have consistently been at least 20-percent higher than last year's.
Chip Filer, the executive director of the ride, says the 100 mile riders are excited about the new route, which takes them through Sheppard Air Force Base.
He says that could be a reason registration numbers are up.
Six weeks before last year's Hotter 'n Hell, nearly 26-hundred riders had registered.
This year, 3744 riders have registered.
That's an increase of more than 44 percent.
This year's 100 mile endurance ride is Saturday, August 25.
Head over to our website HH100.org for more information on this year's Hotter 'n Hell Hundred.
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