Local restaurants and shops set up booths all over the grounds at the MPEC for the Hotter'N Hell consumer show.
They saw thousands of people come through their lines, and businesses say it's not only a weekend that is great for businesses all over wichita falls, but businesses all over Texoma.
"Actually today in the restaurant industry and in the hotel industry, there are people staying in graham that drove up to come to this event," Texas Restaurant Association North Texas Chapter president, Bob Bratcher, says.
Vendors say it's not only the boost in business, but memories that they also take away each year from Hotter'N Hell weekend.
"I like coming out here and meeting the different people, different vendors, different everyone. There's just people from everywhere. There's a lot of interesting people out here," McAlister's general manager Jason Cummins says.
All of the local and visiting vendors say this is a weekend they look forward to every year.
Copyright 2015 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.