Wichita Falls, Texas -
The 32nd Annual Hotter'N Hell Hundred is less than two weeks away and organizers say this year's ride is expected to be another huge success.
Hotter'N Hell Executive Director Chip Filer says pre-registration is on par with the previous four years.
He says as of Monday, about 6,100 people have signed up for this year's ride.
Filer says while other rides across the country have seen up participation drop up to 20% this year, Hotter N' Hell has experienced a steady growth.
Filer says, "That's what Hotter'N Hell is all about."
"Hotter'N Hell is to promote the sport of bicycling and that's why people keep coming back is because we focus on the rider," Filer says. "We're not here to make money. We're here to promote the sport."
Also, Filer says other rides have also increased their prices while Hotter'N Hell continues to be affordable.
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