If you've recently had your eye on any form of social media, you've probably seen some of your friends, favorite athletes and celebrities willing to dump buckets of ice water over their heads.
It's called the Ice Bucket Challenge.
Its purpose is to help raise awareness for Amyotrophic Lateral Sclerosis, also referred to as ALS or Lou Gehrig's disease.
The challenge comes from a former Boston college baseball star, who since 2012, has battled the terminal disease that destroys the body's motor functions.
The challenge gives participants three options: write a check to the ALS charity of your choice, get drenched in ice water or do both.
Wichita Falls Muscular Dystrophy Association Executive Director Daniel York says he's glad a light-hearted challenge is getting the word out about the disease.
"The fact that this is going viral is really a good thing for ALS awareness and for awareness of all the other muscle diseases that we cover," York says.
York says before the Ice Bucket Challenge, people across the U.S. knew little about the incurable disease affecting millions.
"It's always been kind of one of those diseases that people have heard of but unless you know someone who's affected with it directly, it's kind of just one of those that's been in the back of your mind," York says. "You don't really think about it on a daily basis."
York also challenges you to do some research on this devastating disease.
"It will put a lot more meaning in the Ice Bucket Challenge if they can see what it does to a person, what it does to their family and what it does to the community sometimes," York says.
The challenges seem to be working.
The ALS Association has raised more than $1.3 million in two weeks compared to $22,000 the same time last year.
If you want to donate to the Wichita Falls Muscular Dystrophy Association, you can do so by calling 940.696.5581.
You can mail in donations to 2629 Plaza Parkway B16, Wichita Falls, TX 76308
York says donations stay in Wichita Falls and donations can be earmarked to go to ALS research.