The accident happened just after midnight.
Wichita Falls Police say 45 year old Daniel Underwood was on his motorcycle heading south on Loop 11 when a Chevrolet Avalanche began to turn into the Northbound Lane from FM 367.
That's when police say Underwood's motorcycle crashed into the side of the Avalanche.
Underwood was taken to United Regional where he died from his injuries.
Police say he was not wearing a helmet.
The driver of the Avalanche was treated at the scene and then released.
The Southbound lane was closed until about three this morning.
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