One of MSU's entrepreneurship classes took a short journey into the real business world while helping the business owners get a new perspective.
MSU instructor Deandrea Davis says it was great to find a company that didn't mind opening up and sharing every detail of their business. Giving the students a practical look at entrepreneurship to compliment their classroom study.
Yogurt Journey has been open for about 4 years now but 2014 is starting with some fresh marketing ideas brought to the table by MSU students.
Sometimes business owners we get stagnate in the same thing over and over and it's good to have input and the best part of this whole thing is it costs us no money. In return for their service students receive hands on experience. Getting to understand issues business owners face that may not be covered in a text book. Some of the political issues, governmental issues and things like that I hope it gives them an understanding too that it's not just going over and unlocking a key to a door, there's so much more involved.
That amount of involvement is what MSU Instructor Deandrea Davis says really gets the students motivated.
The decisions that they make and the recommendations to the business owners are going to impact them in some kind of way and just the thought of that brings a certain amount of seriousness and importance to the students.
Felicia Martinez says working with Yogurt Journey answered more of her career questions than any textbook or slide show has been able to.
50% Of them get answered when you are just trying to read from a text book from things that could be made up or could be real but actually getting to go out into the world, into Yogurt Journey and actually understand the different aspects of their business, it was just a great experience.
The class has been offered for a few years now, and is only offered in the fall.
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