Wichita Falls - If you've driven by the former Smash Burger location on Call Field, you may have noticed some changes.
After Smash Burger left, a sign for a seafood style restaurant known as "The Catch" went up but then disappeared a short time later.
The Catch will not be opening, but it has been replaced with a different restaurant called "Reef Street" with a similar menu, the owners of the Reef Street said the sudden switch was simply a change made by the investors.
"So it's funny how different branding work, and how we always will go with whatever works best," Shivam Khanna, Reef Street owner said. "At the end of the day it's an investor decision, and so the investors decided to go with a different route and I'm just happy to be on board."
The Catch, a coastal seafood style restaurant based out of Tyler Texas, has 6 other locations around the state and was expected to open a location in Wichita Falls in early July, that was until plans changed.
"Whenever you go with a brand and you make a decision it's always on an internal basis to see whatever goes with your goals, and if your goals don't align and this may work better than that, then they go a different way," Khanna said.
Wichita Falls will be the first location for Reef Street, and it's Khanna's first restaurant too, but he and the manager said this is just the beginning
"Wichita Falls will create the future menus of reef street," Carl Alfert, Reef Street manager, said.
They have a variety of dishes to make those decisions.
If you're health conscious in your food choices they have grilled and vegetarian options as well.
"We have options for everyone when it comes to the fried baskets, calamari, oysters, catfish tenders and shrimp, and popcorn shrimp," Khanna said.
He also describes it as a "fast-casual" dining spot.
"We are an authentic seafood place, everything that we are going to do is fresh, from scratch, we want the customer to have the best experience," Khanna said.
An experience Khanna says he's thrilled to offer to the dining community of Wichita Falls.
Reef Street is set to open July 15th, 2016.
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