The NFL Play sixty program is now in seventy-three thousand schools across the country... Reaching thirty-six million kids each year. The league selects super school contest winners who demonstrate a commitment to being active and healthy.
NATIONAL FOOTBALL LEAGUE VP, FAN STRATEGY AND MARKETING, MARKETING & SALES O' REILLY says: "This is not just about the 32 NFL markets, its every small town and big city across the country that everybody needs a little boost to get moving and get active for 60 minutes a day
THE WINNERS RECEIVE A TEN THOUSAND DOLLAR GRANT AND A VISIT FROM N-F-L PLAYERS WHO LEAD STUDENTS IN AN 'ULTIMATE FITNESS CLASS'.
JETS DEFENSIVE END COPLES says: "It makes a difference in the community, getting these kids out here each and every day to get out and be active it means a lot to continue to have a healthy life."
THIS SCHOOL IN STATEN ISLAND, NEW YORK IS ONE OF THIRTY-FOUR ANNUAL WINNERS OF THE SUPER SCHOOL CONTEST
SANCHEZ says: "Sometimes we weren't able to play sports during gym and some people like i was very sad so this will be very cool for us to get new equipment."
YOU MAY HAVE SEEN PSA'S LIKE THIS ONE ON TV, BUT THERE ARE MANY PROGRAMS ASSOCIATED WITH "PLAY 60".
THERE'S THE "INVENTION CONTEST" AIMED AT GETTING STUDENTS INVOLVED WITH MATH, SCIENCE AND TECHNOLOGY AS WELL AS BEING ACTIVE.
AND THE NATIONAL PLAY 60 SUPER KID CONTEST WHERE THE WINNER RUNS THE GAME BALL ONTO THE FIELD TO START THE SUPER BOWL.
O' REILLY says: "At the end of the day I think they realize that this is a voice that is admired by the kids and when they hear those players on the stage or gym floor talking about the importance, the simple message of being active every day you start to see that change in behavior it can last a lifetime"
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