Sonic CEO Shares Business Advice During I.D.E.A. WF Luncheon

Published 04/02 2014 02:36PM

Updated 04/02 2014 06:25PM

Attendees of the 2014 I.D.E.A. WF awards luncheon heard firsthand advice from a from Wichita Falls resident who knows a thing or two about growing small businesses.

Cliff Hudson, the CEO of Sonic Drive-In, was the speaker at the luncheon.

Hudson spoke about his Wichita Falls connections.

He lived in the city for 10 years, starting in 1956, until he was 12-years-old.

Both his parents attended Midwestern State University.

We spoke to Hudson about how he grew his business, including the 14 Sonic restaurants in Wichita, Archer, and Clay counties.

"The trick to growing Sonic [was] to continue to be creative about the product offerings and the marketing of those and the engagement of the franchisees in the process," Hudson says. "So, small business operators growing the business and engaging them real completely as entrepreneurs to keep their businesses going."

Hudson says to be successful, entrepreneurs must believe they have a great idea, work hard, stay focused, and believe they can do it.

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