United Market Street's grocery store and pharmacy is now open 24/7.
Officials say communities began requesting extended hours for the stores and after testing it in Lubbock and Armarillo, Wichita Falls is now making the change too.
During the late night hours they say they'll have a safety officer at the front of the store and the only door open will be the front entrance.
“We have always made safety a main concern for people so we always want to be a step ahead and be thinking about what could happen,” said Larry Martin, the store's general manager.
Officials say the switch to all hours service has added about a dozen jobs.
They say the store will still close for Thanksgiving, Christmas and Easter.
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