Chamber of Commerce President Henry Florsheim says there are still many businesses that could call Wichita Falls home in the future despite the dire water situation and stage 5 restrictions.
And to attract those businesses he says we must focus on our strengths and not our weaknesses as we make sure every drop counts.
As Texomans pray for rain Wichita Falls' Chamber of Commerce works hard to keep the economy afloat.
“There are always misconceptions about water about the reuse project and all these sorts of things that are going on so sometimes we do have to answer those questions, explain no this is what we're doing and there are other communities that do the same thing and here's some that you can look at,” says Florsheim.
Chamber president Henry Florsheim says despite those questions It's not hard to sell businesses on Wichita Falls because there's still a lot to offer..
“Look at the skills we have here and look at the programs we have that train the people into those skills like the stuff at Vernon College,” says Florsheim.
Florsheim says it's those skills plus transportation options and infrastructure opportunities that keeps businesses that don't need a lot of water looking at the city as an option.
“We know that those types of projects that are heavy heavy users of water, we're just not gonna get those calls now because they already do their research,” says Florsheim.
He says positive marketing during this tough time isn't all about the chamber of commerce.
“When we hear the public talking about the city's not doing anything to address this issue and constant negativism about what's going on here, that hurts our economic development efforts,” says Florsheim.
He says it' important to remember that we are all in this together and a positive attitude will outweigh the trouble that having no rain can leave behind.
Florsheim says he also pushes the long term weather forecast as he says we could soon be moving into a wet season with El Nino.
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