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Whataburger Selling Ketchup, Mustard in H-E-B Stores
If you needed another reason to want H-E-B grocery stores to be on every block in North Texas, there's this news out of San Antonio today.
Starting on an undisclosed date this summer, H-E-B stores across Texas and Mexico will be the exclusive retailer of 20-ounce bottles of Whataburger Fancy Ketchup and Spicy Ketchup as well as 16-ounce bottles of Whataburger's Original Mustard.
The announcement was made Tuesday morning by Whataburger CEO Preston Atkinson at the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger devotees.
The condiments, including a brand-new potato chip product called Whatafries, will be for sale only at H-E-B locations, of which there are but a scant few scattered along the outer fringes of the Metroplex (Burleson, Granbury, Cleburne, Waxahachie, Ennis and Corsicana). The items will not be for sale at Whataburger restaurants or at H-E-B's Central Market family of stores. What a bummer.
So, while the Whatafaithful outside of DFW celebrate today's news, there is still some consolation for those of us in North Texas. Atkinson said Tuesday that the company's jalapeno-infused Spicy Ketchup will now become a permanent condiment at all restaurants, including those in the Metroplex.
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