Domino's Pizza Slowing Things Down

Published 03/28 2013 10:45AM

Updated 03/28 2013 10:46AM

Domino's Pizza, once known for its "30 minutes or less" delivery, is slowing things down.

The company this week launched a new advertising campaign touting its Homemade Pan Pizza, which "takes a bit longer to make" and features "fresh, never-frozen dough."

"Domino's used to be all about speed," says franchisee Robert Gavitt of Dallas in the new 30-second spot. "Not anymore." 

That's saying a lot from a company that has held a World's Fastest Pizza Maker competition since 1983.

Domino's Pizza spokesperson Chris Brandon said the Handmade Pan Pizza, which was introduced last fall, is the company's biggest new product since 2010. A two-topping pan pizza is available for $7.99. "When it comes to the pan pizza, it's a little slower," he said, adding that it takes "a little more time to make sure it's done correctly."

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