Heart Attack Grill's Unofficial Spokesman Apparently Dies of Heart Attack

A 54-year-old man who spent his days touting the greasy pleasures of the Heart Attack Grill in Las Vegas has died of an apparent heart attack, the restaurant's owner said.

John Alleman was waiting for a bus outside the downtown grill last week when he collapsed, Jon Basso told NBC News. Alleman was hospitalized for several days, but died on Monday at Sunrise Hospital and Medical Center, a spokeswoman confirmed.

He's the second unofficial spokesman for the unabashedly unhealthy restaurant to die in the past two years, according to press reports.

For the past 18 months, Alleman spent part of virtually every day at the grill, standing outside the doors, urging customers to come in and try the restaurant's renowned "Coronary Dog" or a side of "Flatliner Fries." The place is known for flagrantly fattening entrees, including the "Quadruple Bypass Burger" that weighs in at 9,983 calories.

"He did it for free," Basso said. "He wouldn't accept a dollar. He wouldn't even accept a free burger."

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