At $4 million per 30 second super bowl ad this year, companies are doing everything they can to get their money's worth.
That includes leaking teaser commercials.
"We put our spot out on Tuesday and immediately we started to look at the comments, and some are really good and some are so-so," says Kia Motors executive vice president of marketing Michael Sprague. "It's instant feedback that makes you kind of like wow. But for us, it totally pays off."
Read more: http://nbcnews.to/MlXx00
Copyright 2015 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.