Twitter Exploring E-Commerce Business

Published 02/15 2013 08:09AM

Updated 02/15 2013 08:19AM

Twitter is getting into the e-commerce business. The social media service has teamed up with American Express to turn the site into a social media shopping site.

American Express members who sign up will be able to buy products by mentioning the appropriate hashtag in a tweet. The new service was launched this week with a number of special product offers. 

The companies say wrapping the entire purchasing process in a hashtag makes buying fast and easy. If it takes off, we could see hashtags for products in commercials and print ads.

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