Bill Powers, like many of the long-term sports information directors, is happy he chose the profession as a career in 1987 while dividing his time between athletic publicity and sportscasting.
"I've been very proud to be a sports information professional," Powers said. "We have a special place in intercollegiate athletics as the story teller and historian."
Powers will be presented a 25-Year Award at the 2013 CoSIDA Convention in Orlando, Fla. during an awards luncheon on June 15.
Powers has been on the athletic staffs at East Texas State (now Texas A&M-Commerce), S.F. Austin State and Midwestern State.
He currently serves as assistant athletic director for external operations at Midwestern and has been at the Texas school since 2005.
Powers began his career as assistant sports information director and KETR (campus station) sports director at East Texas State in 1987.
In 1990, he became the SID and held the position until he moved to S.F. Austin in 1995 as the director of sports information and marketing. He returned to Texas A&M-Commerce as SID in 1998 and was there until he accepted his current position at Midwestern.
Powers is a founding officer of the NCAA Division II Sports Information Directors Association and served as the national coordinator of the Daktronics Inc. Division II All-America football team.
Powers has edited 11 CoSIDA Publication Award winning publication and has had a Best in the Nation brochure.
Continuing his work as a sportscaster at his schools, he was named the Lone Star Conference Broadcaster of the Year in 1988 and 2010.
Powers has received 15 Associated Press Broadcasters Association Awards in Texas and Arkansas, including four Best Sportscasts and two Best Sports Play-By-Play citations.
As a member of CoSIDA, he has served as the Division II-SIDA secretary-treasurer, as sergeant-at-arms for the association's business meetings and has served on numerous committees.
"The most enjoyable aspect of our profession is the interaction with people," Powers said. "Student-athletes, coaches, media members and our fellow SIDs, it's our interaction with them that make this a great profession."
Powers said he is grateful to count some pros as friends, colleagues and mentors. "Men like Jerry Schaeffer of Arkansas State, who put the sports information bug in me during college; Fred Nuesch at Texas A&I, Garner Roberts of Abilene Christian and Bo Carter of the Southwest Conference and Big 12, who took me under their wings and helped teach me the ropes, and Bill Little of Texas and Alan Cannon of Texas A&M who each taught me by example."
He cited Charlie Fiss of the Cotton Bowl as one of his true heroes in the business. "Fiss is much more than a friend. He taught me how to run a press box operation, and later placed his trust in me to run the stats operation of the greatest of the college bowls."
Powers was on the media relations staff for the AT&T Cotton Bowl from 1987-2009, and was the official statistician and statistics coordinator for the bowl in 1998-2009.
He has served as the official statistician and statistics coordinator of the Heart of Dallas (Ticket City) bowl since 2011.
As for serving as a sports information director and sportscaster at the same time, he says the two jobs have gone hand-in-hand. "I always liked to portray myself as the SID on the air even before I officially joined the profession."
Powers said he has always been amazed at what his colleagues can do. "I am proud to have been an SID in the Lone Star Conference and Division II. We have some outstanding professionals in our league and division, accomplishing great results with less manpower and money than our brethren at Division I."
Charles Carr, the director of athletics at Midwestern State, calls Powers "one of the most passionate and enthusiastic radio voices in college athletes".
"Midwestern has the luxury of a great radio voice and an even better person. There is none better in our business of the college student-athletic than the man who tells the story of the Midwestern State Mustangs---Bill Powers."
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