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2014 Brings Bigger Push for Pride in Local Businesses and Events

Downtown Proud's annual events brought in more than three- million- dollars to Wichita Falls in 2013 and Pride in the Falls launched a new "shop local" campaign.
Downtown Proud's annual events brought in more than three- million- dollars to Wichita Falls in 2013 and Pride in the Falls launched a new "shop local" campaign.

Both organizations are working hard to bring even more business to the city this year.

Both organizations say in 2013 they were able to put some new things motion but this year will be a big year for implementing their plans.

Pride in the Falls is pushing forward with a more aggressive social media campaign in 2014, hoping to get residents excited about living in Wichita Falls and get more people to visit the city.

One aspect of their campaign is highlighting Wichita Falls as a place of extremes.

“Our extreme events are gonna help draw people to our community, much like the Hotter'n Hell which brings 12 to 15 thousand people, we have other events in town, the Zombie Crawl, the Thor, the Tripple Threat, the things that are kind of crazy in nature but people want to come and do,” says President of Pride in the Falls, Jim Heiman.

Organizers with Downtown Proud, that put on some of those extreme events say they expect 2014 to be a great year for their already popular events and are throwing around the idea of adding one more.

“We're also of course, looking to make our events bigger and better, we have some bands we are looking into for st. Pats, that's going to be big so keep your eyes out for that announcement,” says Downtown Proud's Assistant Director Erin Marvin.

We've discussed adding an event over the summer, so there's a lot of new and exciting things to come,” says Marvin.

Both organizations are hard at work to boost business in Wichita Falls.

Downtown Proud has purchased the old Zales building hoping to bring in a new business and Pride in the Falls has started a new promotions campaign for local businesses.

“We can have retail shops in there maybe a restaurant or two but that's the biggest thing we are looking forward to this year,” says Marvin.

“We kicked off the Shop the Falls First program Wichita I think is huge because it's really gonna show people in our community how important shopping locally is. Your friends and your neighbors, those are the one who help your business grow, so we have to stay locally and help other business grow as well,” says Heiman.

As both organizations look to the future, their mission is clear: Give people a reason to be proud of Wichita Falls, pride that they hope turns into city involvement.

“We need volunteers to make all our events run, without volunteers our events simply couldn't happen,” says Marvin.

“We're gonna keep beating the drum and try to get more and more pride, every time there's something great in our community we want people to know about it, embrace it and just shout it from the roof tops and say you know Wichita Falls Pride, I’m proud to live here,” says Heiman.

To learn more about either organization just click on their website: 

Pride in the Falls

Downtown Proud


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