Facebook is getting a facelift of sorts.
The social networking site is tweaking one of its major elements.
The titan of social media borrowed a page from print media to describe the changes to Facebook's Newsfeed.
"What we're trying to do is give everyone in the world the best personalized newspaper we can," said CEO Mark Zuckerberg.
In a presentation streamed on company's website Zuckerberg and colleagues unveiled a makeover which allows users to divide their Newsfeed into sections, such as publications, music and photographs.
Allowing users to create topic specific Newsfeeds is an effort to keep them on Facebook longer, seeing more content and ads.
The Newsfeed makeover also includes giving it a consistent look from computers to mobile devices.
"About 60 percent of Facebook users are engaging through mobile, and that number's only going up. They're going to have to get creative about how they're monetizing that," says Gene Munster, Senior Research Analyst with Piper Jaffray.
The Newsfeed makeover is not being imposed on Facebook users at this point. In fact, they
Have to sign up on a wait list to be able to take advantage of them.
The changes are being rolled out slowly to a limited number of users over the next couple of
Facebook says it'll make tweaks and adjustments based on their feedback before putting it out for all users.
Copyright 2013 Nexstar Broadcasting, Inc. All rights reserved.