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BBB Warns Area Businesses About Fake Awards

Area businesses are being contacted by a fake award and the only qualification is paying for it.
Area businesses are being contacted by a fake award and the only qualification is paying for it. There is no doubt that businesses like to win awards, especially if the award recognizes them for providing an excellent service or product,however the Better Business Bureau has warned businesses previously about vanitya wards and “Who’s - who” type publications.

Recently,the BBB was contacted by several local businesses and learned that a company with apparent ties to US Commerce Association was selling "2013 Wichita Falls Award". The company is selling similar awards in other cities. BBB has also confirmed with the City of Wichita Falls and several other organizations in our area that there is no such award. The email communication claims to be from the Wichita Falls Award Program and has the subject '2013 Wichita Falls Award'. The email states your business has won an award and you can use the supplied digital logo and press release. You can also purchase a physical display of your award. The message states you were chosen because your business is the best. This is nothing more than a vanity pitch to take your money.

Vanity pitches often target executives, writers, poets and students. Those who are flattered into providing details of their career or accomplishments may be stuck with a subscription fee, a membership fee, a charge for listing, an inflated price for buying the publication or a solicitation to purchase one or more copies of the publication/award.

There is no guarantee that the advertised publication will be distributed beyond those persons purchasing copies for themselves or even that it will be published at all. The appeal may be based strictly on personal vanity.

The BBB also has some tips for companies to consider if they are approached about winning an award they didn't apply for:

· Learn everything you can about who is giving the award. If it is coming from a mystery company, chances are they simply want your money.

· If you didn’t apply for an award or the group cannot tell you how you were nominated, chances are the award is not legitimate.

· Mostlegitimate awards do not come with costs for the recipient. If there is acost, scrutinize it even more closely.

· Ask specific questions about how your company or organization was chosen for an award and find out how many similar awards are given each year.

· Check BBB Business Reviews by going to www.bbb.org or by calling 940-691-1172.
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