This will soon be transformed into Hotter 'n Hell Hundred's Finish Line Village.
And event coordinators say it will be a place both you and your taste buds can enjoy.
"We have got a lot of great food vendors that are willing to supply everybody with some treats, bar-b-que, beer, whatever your flavor is or whatever you are in the mood for it's going to be here," said Meg Nester, HHH Finish Line Village Coordinator.
Nester's advice: bring cash when you come, since most vendors won't be taking credit or debit cards.
And if you're looking to save a buck or two Hotter 'n Hell Hundred officials say no worries there will still be plenty of sights and sounds
"We are bringing in a band from DFW called Joshua Weathers Band which is our rock act. Then we have a band coming from Omaha, Nebraska called the Kris Lager Band which are brilliant. And then we also have our local favorites to play some Texan country," said HHH Entertainment Chair, Danny Ahern.
For the first time all three bands will be playing at the finish line village.
Ahern says he hopes the new acts with their variety of music will please both the riders and all those who attend.
Because like the consumer show, which begins Thursday, there is a lot to enjoy.
"If you are looking for health options or not necessarily cycling oriented they have lots of things just for keeping yourself in shape, there are just so many vendors inside the consumer show," Nester said.
The consumer show will kick things off tomorrow.
It will be open from 3- 8:00 p.m. in the MPEC Exhibit Hall Thursday.
1 -10:00 p.m. on Friday
9- 4:00 p.m. Saturday .
Friday night is the Pasta Feed from 5:30- 9 p.m. at the Kay Yeager Coliseum.
Finish Line Village will be open from 10-5:00 p.m. Saturday night.
If you need more information click this link http://www.hh100.org/