It's a ride that's brought thousands of cyclists to Wichita Falls.
But of those riders few are female, in fact Hotter 'N Hell organizers say each year they average only 25% women riders.
But for those ladies who have hopped on the saddle, they're glad they did.
“It looked like fun, it's good exercise and i wasn't really into running,” said Katy Mcguire, an avid cyclist.
“For me it's given freedom, when i am on my bike i don't have to worry about anything else in the world,” said Lorina Putter, another female rider.
Not only is there a lack of ladies at the Hotter 'N Hell but in the cycling community in general.
That's why Liv Giant, a cycling brand dedicated solely to women is on a mission to make the sport more accessible.
“So we do road rides and mountain bike rides and we do clinics where we teach them how to change their flat,” said Teresa Boyle, from Liv Giant.
Boyle says not only do women lack knowledge of the ins and outs of cycling but they also require equipment specific to their body type.
“We carry our weight different, we sit different on the bike so everything from the bottom bracket to the size of the triangle is specific for the women,” she said.
And for those women who have chosen to ride, they say they can't stop.
“Now it's like an addiction like literally an addiction,” said Putter.