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Small Business Saturday Brings New Options to Customers, Keeps Money Local

Even though it's too soon to know the economic impact of the biggest shopping weekend retailers are saying they had record breaking numbers Friday.

Even though it's too soon to know the economic impact of the biggest shopping weekend retailers are saying they had record breaking numbers Friday.

But if you weren't interested in braving the long lines and crowds there are alternative ways to shop and still get great deals.

“They can drive into the parking lot and park at the front door, it's very easy for them to shop,” says Shoe Closet Sales Associate Megan Fernandez.

It's that front door service that local business owners say makes them different from chain stores, providing an alternative for holiday shopping.

“Big chain stores can sometimes be overwhelming and so much to look at and customer service can be hard to get because because they have so many people to help,” says Fernandez.

Employees say being able to help people one on one makes a big difference in their shopping experience.

“I think what makes it so important and so fun to shop at home is because we know your school colors, we know who your mascot is, we are rooting for you and your team, you know we understand,” says Harvest Drug and Gift Co-Owner Janet Beard.

And that personal experience goes a long way, because shopping local means money stays local, helping the community.

“Shopping local is super important to every community not only does it keep jobs local it employs our citizens, with our sales tax, part of that goes to funding city projects, says Assistant Marketing Director for Pride in the Falls Jessica King.

King says it's those projects that attract more businesses creating a richer economy and a deeper sense of city pride.

Small Business Saturday was supported by Pride in the Falls new project, Shop Falls First, an initiative to keep money local and bring awareness to local businesses in town.

If you want to check out small businesses in the program or register your business just visit their Facebook page.

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