NORCROSS, Ga. (Ivanhoe Newswire) – Do you know what’s in your favorite drink? One woman we talked to is taking on a soft drink giant in hopes of making a popular beverage safer for everyone.
Energy drinks are cold, refreshing, and packed with electrolytes. But there’s something else inside these popular drinks that’s worrying.
The chemical Price is referring to is brominated vegetable oil, or BVO for short. BVO contains an element found in flame retardants and studies have linked the chemical to neurological impairment, reduced fertility, thyroid changes, and early puberty.
Price started a petition on the website change.org urging Coca-Cola to drop the ingredient from their Powerade drinks. Part of the petition read: “I and surely others would like to know if any action has been taken to remove the chemical.”
The response to the petition was overwhelming.
“50,000 people ended up signing it within the month,” Price said.
Coca-Cola says its ingredients comply with FDA regulations, and they use BVO to keep their drinks well-mixed. In a statement, the American Beverage Association said, “the current conversation surrounding brominated vegetable oil is more sensational than substantive. It is a safe ingredient permitted by the FDA.”
Meanwhile, Price, an artist who is currently battling cancer, said she’s surprised by all the attention she’s received.
“I’m just a small town kid from New York who likes to draw,” Price said.
Pepsi recently dropped BVO in Gatorade after a similar petition gained 200,000 signatures.
100 countries have already banned BVO and Price is hoping her efforts will lead to big changes in the United States.