It's a busy place here this weekend as spectators and real ranch cowboys come from all over for the Texas Ranch Roundup.
There's plenty to see and do besides the rodeo competition.
At the trade show you're bound to find something to fit your fancy.
There are 200 booths, including some of the most renowned bit and spur makers in the world.
You'll find leather works, saddles, furniture, knifes, guns, the list goes on and on.
Earlier today at the Roundup kids got to have a first hand experience with ranch life.
We caught them making lariats, taking pony rides, and getting up close and personal to some farm animals.
But of course the highlight of it all is the rodeo competition in the coliseum.
"This is ten historic ranchers competing for bragging rights for two days of the ranch roundup. We are the original it started right here in Wichita Falls and here we are 32 years later and there are 28 sanctioned rodeos all over the country but the original is right here," said Susan Knowles-Martin, from the North Texas Rehab Center.
If you want to head down Friday night, the round up arena events begin at 7 p.m.
Tickets are still available and can be purchased at the door.
If you missed the trade show today it will be open all day tomorrow from 9 a.m. to 7:30 p.m.
It costs just five bucks to get in.
Tomorrow they will also hold a cooking competition, it will be from 10 to 12 p.m.
From 1-2:30 p.m. there will be a skit competition with ranch music held in the coliseum and at 7 p.m. they will hold their final arena competition events and the awards will be passed out from the competitions held throughout the weekend.
It should be a fun weekend here, things are just getting started.
And don't forget all of this is benefiting three Texas charities:
--North Texas Rehabilitation Center
--West Texas Rehabilitation Center
--West Texas Boys Ranch.