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Smart Woman: Business Blunders: Mistakes Women Make When Starting a Business

Nancy Hans is in constant motion as she churns out homemade goodies using only organic ingredients.

PITTSBURGH, Penn. (Ivanhoe Newswire) – Nancy Hans is in constant motion as she churns out homemade goodies using only organic ingredients.

This former systems analyst combined a love of cooking with her quest to provide healthy treats for her two dogs.  After two years, the “Woof-Stop Barkery,” is now breaking even financially.

“Everyone these days is, thankfully getting more educated on food labeling,” Hans told Ivanhoe.

She’s already beaten the “new business odds.” Twenty-five percent of all startups are out of business after one year and 54 percent are gone after five.

Rebecca Harris knows that harsh reality all too well. She calls herself a serial entrepreneur. She’s been a no-cholesterol cookie maker, and developed the “Nettle Not”— a huge net that protects ocean swimmers from jellyfish. Both ventures went by the wayside.

“I did not write business plans for those companies,” Harris, who now works at Chatham University’s Center for Women’s Entrepreneurship, told Ivanhoe.

Lacking a clear focus is one of the top reasons new businesses fail. Also, don’t under estimate your startup costs. Calculate how much you’ll need to keep running for three years and then add 50 percent to it.

Harris advises women to do only what you absolutely love. That was finally the key to her’ success with a publishing company she founded twenty years ago. She started the business in her basement and sold it for a large profit after hitting the 1 million dollar mark.

Another tip from the experts is to not hire close friends; 75 percent of the time, it doesn’t work out. And don’t underestimate the time commitment, it can lead to burnout. Another piece of advice: don’t fear failure. In fact, be prepared for it, as you’ll have many failures along with your one big success.

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