Lowering lake levels are driving a Wichita Falls group into action, and rallying local businesses in an effort to conserve water.
The focus of the Wichita County Young Democrats is civic education, and now they want to educate residents on ways to reduce the use of water during the drought.
It might sound like a fund solicitation, but it you give them a few more seconds, you find out it's an attempt to educate the public.
In the last two days the Wichita County Young Democrats have pounded the pavement, and have visited about 40 local businesses to enlist them in their campaign.
"Small businesses are really the heart of the city and so we want to go out and find small businesses and partner with them because people are going to come into them and see small businesses and knowing that a small businesses owner is also participating in this project lends credibility to it," said Anthony Carlson, President of the Wichita County Young Democrats.
"People need to be told how to conserve the water. I mean they might have their own ideas but they really need some help like the dripping facets or changing the shower heads," said 8th St. Coffee House owner, Kim Christian.
Five different signs designed by a MSU graphics art student provide easy tips for people to save water.
"It's just two minutes, you can quicken up shaving your leg and save 150 gallons, that's a lot of gallons of water and if everyone did it in town I'm sure that would be a lot," said Jeanetta Martin, a customer in the coffee shop.
Creating awareness of those simple tips is exactly what the group hopes to do.
"At the end of the day this is our community. Everyone lives in this community we are all part of it, and so we might as well take a little effort and change our behaviors and how we use water in our personal lives," said Carlson.
The Wichita County Young Democrats goal is to get 75 businesses to take part in their campaign.
And they eventually hope to make it to neighborhoods, to talk to residents one on one on how to save.