Wichita Falls city councilors know every drop counts, and have set the stage 5 water restrictions.
While many of us are trying to cut way back,and having to pay large water surcharges as we near stage five, business owners are trying to do the same.
The continued drought is causing business for some pool service companies to evaporate and others to be flooded with customers.
While crews have been able to complete some routine lake maintenance like erosion control work and putting new flotation on all boat docks, it's mostly bad news when it comes to the drought's effects on the lake.
Residents of another Texoma town are reading news reports they may only have a half year's supply of water left.
If the city of Wichita Falls enters stage five water restrictions, public and private swimming pools including Castaway Cove, would not be allowed to be filled with the city's potable water supply.
Proposed Stage 5 recommendations for swimming pools is flooding one Wichita Falls pool service owner with concerns.
Wichita County health officials say using rain or greywater as an alternate source to fill your home swimming pool can unleash a flood of health concerns.
As outdoor temperatures continue rising more and more people are looking forward to that first cold, refreshing splash into the swimming pool.
Severe weather can hit Texoma at anytime this time of year but that does not necessarily mean Seeding Operations and Atmospheric Research, SOAR, can seed the clouds rolling through.
After months in the making the report on Wichita Falls' waste water reuse project is complete.
Spring is here but with water restrictions across Texoma and little to no rain, there's not near as much spring landscape and garden planting going on as in past years.
Residents of Wichita Falls spoke out on Thursday evening about their concerns on city issues during the Mayor's Town Hall Forum.
The cloud seeding plane took off in Wichita Falls Wednesday morning with hopes of making rain more impactful.
Texomans are doing everything they can to make sure water continues to flow in this drought-stricken region.
Since cloud seeding began in Wichita County on March 1, three flights have soared in an effort to bring some much needed rain to this region.
Cattle herd sizes are down, making meat prices for consumers greater. Ranchers say herd sizes won't grow anytime soon.
A local group of contractors is inviting you to learn how to make the most of rain water during the continued drought.
Experts say the drought nationwide is causing food prices to rise as much as 3.5 percent this year.
As potential Stage Five water restrictions loom over Wichita Falls, local businesses are being proactive in their efforts to conserve the precious resource.