The biggest event in Wichita Falls has rolled into town for yet another year. Hotter'N Hell Hundred 2014 officially got underway as the consumer show opened Thursday afternoon.
The annual Hotter'N Hell Hundred bike ride brings in several million dollars to area businesses each year.
Ten members of the MSU Women's Cross Country Team will run a 100 mile relay along the same route as the 100 mile ride.
The Hotter'N Hell Hundred 2014 weekend officially kicks-off Thursday with the consumer show.
Thousands of people are expected to into Wichita Falls for the the 32nd Annual Hotter'N Hell Hundred and there's plenty to do besides the grueling 100 mile ride.
As Hotter'N Hell Weekend approaches, there are some traffic closures and detours you need to know about.
Hotter 'N Hell organizers say each year they average only 25% women riders.
This year Hotter N' Hell is on Saturday and as thousands converge into Texoma, some are trying to benefit from the city's largest event.
Experts give tips on how to train in the heat for the Hotter 'N Hell Hundred.
Team Faith Spokesman is recruiting riders and raising awareness for a Texoma nonprofit.
Thanks to the annual Hotter 'N Hell Hundred ride, Wichita Falls is known as a cycle-friendly city.
And now, as Mechell Dixon reporter, another group of bikers will soon steer into Wichita Falls.
Hotter 'N Hell clubhouse opens for this years Stroll-N-Roll.
One week after the Hotter n Hell Hundred festivities got underway, event organizers are evaluating this year's events, and they say things couldn't have gone any better. A couple registration records were set, and athletes seemed to really enjoy changes made to several of the routes.
Few people visit the first aid tent at this years Hotter 'n Hell.
Hotter 'N Hell Hundred riders find relief after the race.
Riders take time to learn about Sheppard Air Force Base at the jet display on the Hotter 'N Hell course.
Airmen in training line the road at Sheppard Air Force Base to cheer on riders.
Tons of trash this weekend, but Wichita Falls city sanitation officials find ways to stay green.
A group of riders from France traveled to Wichita Falls to experience their first Hotter N' Hell Hundred ride.
Downtown YMCA houses many riders for the annual 100 mile race.