Hotter 'N Hell organizers say each year they average only 25% women riders.
This year Hotter N' Hell is on Saturday and as thousands converge into Texoma, some are trying to benefit from the city's largest event.
Experts give tips on how to train in the heat for the Hotter 'N Hell Hundred.
Team Faith Spokesman is recruiting riders and raising awareness for a Texoma nonprofit.
Thanks to the annual Hotter 'N Hell Hundred ride, Wichita Falls is known as a cycle-friendly city.
And now, as Mechell Dixon reporter, another group of bikers will soon steer into Wichita Falls.
Hotter 'N Hell clubhouse opens for this years Stroll-N-Roll.
One week after the Hotter n Hell Hundred festivities got underway, event organizers are evaluating this year's events, and they say things couldn't have gone any better. A couple registration records were set, and athletes seemed to really enjoy changes made to several of the routes.
Few people visit the first aid tent at this years Hotter 'n Hell.
Hotter 'N Hell Hundred riders find relief after the race.
Riders take time to learn about Sheppard Air Force Base at the jet display on the Hotter 'N Hell course.
Airmen in training line the road at Sheppard Air Force Base to cheer on riders.
Tons of trash this weekend, but Wichita Falls city sanitation officials find ways to stay green.
A group of riders from France traveled to Wichita Falls to experience their first Hotter N' Hell Hundred ride.
Downtown YMCA houses many riders for the annual 100 mile race.
Cooler than last year with t-storm chances.
Students at MSU will have an opportunity to train in new cycling research center and earn a minor in cycling.
Things are heating up as the HHH organizers get ready for Friday night's Pasta Feed.
Officials with the Wichita Falls Convention and Visitors Bureau say they expect this year's big ride to bring in a record amount of money.
All things Hotter 'n Hell. Consumer show, Finish Line Village, and more.
It's Hotter 'n Hell Hundred week, which means thousands of cyclists will be rolling into town for the big ride and race. Veteran cyclists will notice a few changes to this year's course.
As the date for the HHH race and ride approaches, employees at local stores say they're selling more bikes.
Ride organizers say they don't know whether 100-milers are becoming more comfortable with online registration or if they should expect thousands more riders at this year's Hotter 'n Hell, but whatever the case, they say they welcome the increase in registrants.
It seems like last year's ended just yesterday, but this year's Hotter n Hell Hundred is just about four months away. Organizers say registration for the ride is up compared to this time last year, and there are a couple changes riders can look forward to.