Officials with the Wichita Falls Convention and Visitors Bureau say they expect this year's big ride to bring in a record amount of money.
The Hotter 'N Hell Hundred is days away, and once again, it's expected to be another record setting turnout. But where do all those thousands of riders stay when they're in town?
It's Hotter 'n Hell Hundred week, which means thousands of cyclists will be rolling into town for the big ride and race. Veteran cyclists will notice a few changes to this year's course.
As the date for the HHH race and ride approaches, employees at local stores say they're selling more bikes.
Team Faith Spokesmen rides for a cause at this year's Hotter 'N Hell Hundred.
I'm standing in front of something crews are doing around the area.
Just this morning, crews painted over the graffiti that was here off Kell West.
But as you'll see, graffiti removal isn't the only thing TxDOT and city crews are doing to make the area more appealing for the upcoming Hotter 'N Hell Hundred ride.
Texoma homeowners trying to cash in on Hotter N' Hell host home needs
Troy Tally worked as a massage therapist during the 1996 Olympic Games in Atlanta.
How to stay cool while training for the Hotter'N'Hell Hundred in the brutal heat.
Ride organizers say they don't know whether 100-milers are becoming more comfortable with online registration or if they should expect thousands more riders at this year's Hotter 'n Hell, but whatever the case, they say they welcome the increase in registrants.
It seems like last year's ended just yesterday, but this year's Hotter n Hell Hundred is just about four months away. Organizers say registration for the ride is up compared to this time last year, and there are a couple changes riders can look forward to.
The campsite near MPEC is already packed with riders who are roughin' it in their tents or campers before tomorrow morning's big ride.
With well over 10,000 cyclists on the road, taking their bodies to the limit, medical experts say they'll need to be on their toes making sure those riders can beat the heat.
While the Hotter 'n Hell century ride remains the most iconic of the events, there are many other options to get involved, with or without wheels.
You see them at the registration booth, along the sidelines of the course, and at the finish line. Hotter 'n Hell volunteers are virtually everywhere during the week of the ride.
We all know the Hotter 'N Hell Hundred attracts thousands of cyclists to Wichita Falls, from all over the country.
All this week, we're going to be previewing the 30th annual Hotter 'n Hell Hundred.
It's an event known 'round the world that put Wichita Falls on the map its very first year.