(KFDX/KJTL) — Ahead of Cyber Monday, do you know how to spot a fake product review?
An analysis of more 2.5 million customer reviews found nearly 40% were “unreliable.”
And the products with the most “fake” reviews were electronics with nearly half being false. The study conducted by Best SEO Companies found 70% of customers surveyed said they would be willing to pay more for a highly rated product.
There’s more money to be made off of higher ticket items, like electronics, versus everyday items.