Study: Nearly half of electronics reviews are fake

Consumer Reports

(KFDX/KJTL) — Ahead of Cyber Monday, do you know how to spot a fake product review?

An analysis of more 2.5 million customer reviews found nearly 40% were “unreliable.”

And the products with the most “fake” reviews were electronics with nearly half being false. The study conducted by Best SEO Companies found 70% of customers surveyed said they would be willing to pay more for a highly rated product.

There’s more money to be made off of higher ticket items, like electronics, versus everyday items.

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