Study: Nearly half of electronics reviews are fake

Consumer Reports

(KFDX/KJTL) — Ahead of Cyber Monday, do you know how to spot a fake product review?

An analysis of more 2.5 million customer reviews found nearly 40% were “unreliable.”

And the products with the most “fake” reviews were electronics with nearly half being false. The study conducted by Best SEO Companies found 70% of customers surveyed said they would be willing to pay more for a highly rated product.

There’s more money to be made off of higher ticket items, like electronics, versus everyday items.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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