Local Mexican restaurant survives despite influx in competition

Local News

For decades new Mexican restaurants have come in and out of Wichita Falls and with new additions such as “El Tapatio” and “Emanuel 3”, how do the ones with long standing history survive?

There are more than 30 Mexican restaurants in town and with so much competition, business hasn’t always been the best.

Casa Mañana is one of the longest serving Mexican restaurants in Wichita Falls, but Vicki Karr, the owner’s wife, says with new restaurants in town things have been a little shaky.

“It’s hard when you have the same type of restaurant that’s coming into town” Karr said. “It’s really really slow. It’s been one of the worst months we’ve had 

Despite this, Karr says having more than a seven decade history has been the saving grace for the mom and pop shop.

She says their strong ties to the community have encouraged their customers to come back and new ones to stop in.

Jesse Magallanes and his wife visit Wichita Falls from Lawton each week and he tells us what’s most important to him with any business

“If they take care of the customer, provide good service their gonna survive.” Magallanes said.

“You’ve gotta have good management, you’ve gotta have good food and you’ve gotta have good customer service.” Karr said. 

Just recently, new restaurants have surfaced in town, however, some have fallen and that brings up the question of whether or not this town can support these restaurants.

“I hate to see any business shut down, even if it’s competition it’s bad for the town, employees lose their jobs.” Karr said. 

Another long standing Mexican restaurant, Don Jose, has been serving the community for 18 years and there is one thing that keeps hungry customers coming back.

“We prefer the small atmosphere type restaurants like this one.” Magallanes said.

And while smaller businesses may be feeling the effects of so many new ones, the quality of service is what owners say they hope will continue to bring the customers through the doors.

We reached out to El Fenix, once again, about their recent closing and they responded: 

“We have made the difficult decision to close the underperforming El Fenix location in Wichita Falls, Texas. We will do our best to find positions for impacted team members at our other restaurants as quickly as possible. We thank our loyal guests for their support and invite them to patronize our other El Fenix  locations across the Metroplex.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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