New beef jerky store debuts this weekend

Local News

What was once a hobby is now turning into a dream come true for one Texoma man.

“It all started with, I brought in a bag of jerky for my business partner to work and he said hey man you ever thought about selling this stuff and I said, no. So he said, let’s try it. So we tried it and it started out at five bags a week and now we’re up to 500 a week,” Primitive Cuts co-owner Alex Torres said.

Torres ships his product to jerky lovers all over the country even as far as Japan.

Now Vernon-based Primitive Cuts is coming to the corner of Southwest Parkway and Maplewood, a location Torres calls prime real estate.

“There’s a lot of traffic here, Daylight Donuts is right next to us, it gets tons of traffic through it. So if we even get half of that then we’ll be set, we’ll be happy with that,” Torres said.

Beyond just bringing Texoma great flavors of thinly sliced marinated beef dehydrated to the perfect texture, Torres said his main goal is community involvement.

“It is very important to both of us that we help the community, that we stay in the community and that we stay close-knit. We want to help other business owners and we would like help as well, I’m not asking for it but we just want it to be a nice family in wf and further,” Torres said.

Torres hopes that moving his business into Wichita Falls will not only help his business but help expand his Texoma family as well.

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