Restaurants compete for customers as more open their doors

Local News

With the number of restaurants in the Lawrence and Call Field roads area growing, the competition between the restaurants could really get spicy as well, and all the bike riders and racers from out of town will find several new restaurants to choose from when they get hungry.

Hooters opened its doors this month and Buffalo Wild Wings is set to open within days. And another chain, Cotton Patch, reopened Wednesday after a complete makeover. It can be a difficult road at times, both for restaurants and the motorists jamming the route.

Eleven years after they opened, Cotton Patch decided it was time for an upgrade, not necessarily because of the competition.

“We’ve changed pretty much the entire décor,” general manager of Cotton Patch Joshua Cragg said. “We wanted to have a more modern rustic look that fit with the changing times of Wichita Falls. We feel like we have captured a lot of the cities spirit with the look of the restaurant.”

Cragg said with so many restaurants concentrated in one area it helps to stand out for passing motorists.

“The more competition you can have the better,” Cragg said. “That just gives us a chance to shine and show where we stand against everyone else and what we have to offer against everyone else and how we can outshine on every category.”

Dickey’s Barbecue GM Becky Cummins said the extra traffic will benefit all businesses in the area. 

“I think it’s going to attract more people to this side of town,” Cummins said. “Not everyone knows we have dickey’s here. We get a lot of people in and they say o I didn’t know we had a dickey’s here. I think it’s going to be good for us.”

And if it brings more competition, Cummins said she is ready for it.

Barbecue is good. It’s always good. So, I’m not worried about it. I like competition,” Cummins said.

Cragg said the opening of new restaurants is a good sign for the city of Wichita Falls as a whole.

“Obviously, the economy is doing well,” Cragg said. “We’ve got a lot of job opportunities in the area which is very exciting. For those of us who are residents of Wichita Falls and plan on being here for a long time, it’s a very very good sign. I love it. I love the fact we are getting more businesses. More job opportunities and allowing the city to grow.”

With new restaurants opening residents will have more dining and possibly more employment options for years to come.

Cragg said Cotton Patch will have a full-service bar in 30 to 60 days and when Buffalo Wild Wings opens it will be the second new chain restaurant to open on that road in a month.

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