The cheers. The anticipation. The letdown. And the excitement.
This is March Madness.
“It’s always exciting leading up to the Final Four,” said spectator, Carl Tidwell. “I lost a lot of money in the first round, but hey, we’re looking for Yale to pull through now.”
Your chances of completing a perfect bracket are 1 in 9.2 quintillion. In other words, you have a better chance of becoming an astronaut.
However, one thing that’s for sure is that millions of people in America will be tuned in and restaurants will be full.
“When it comes to March Madness and so many games are on it can get pretty hectic,” said Buffalo Wild Wings employee, Ryan Puente. “People are like we need this game on, this game on this TV, we need that game on this TV. I’m like, I’m trying, I’m trying!”
“Last night, we had people staying here and usually it will die off, but last night we had the Texas game and they were here all night long cheering Texas on,” said Back Porch Draft House manager, Ashley Anders. “We had people standing up, people all along the back wall.”
And feeding all of those excited fans is driving up sales.
“Business has been really great,” Anders said. “We’ve had really big crowds, great turnouts–last night was crazy. We probably sold about 500 burgers, or so, it’s been a lot. Sales are great. We’ve gone through a lot of beer, it’s been fantastic.”
“March Madness has really stepped up our sales a lot,” said Buffalo Wild Wings server, Joseph DeRubbio. “It’s an active tradition for people to step out and go watch. It’s great for business. Our beer sales have gone up, and not only have I noticed my tips have gone up.”
“It’s been bringing in a lot of business,” Puente said. “I wasn’t expecting it to get a busy as it has been, at least not up until the Final Four, but it’s been bringing in a lot of people.”
Restaurants hope they, too, will be a winner when that one school gets to cut down the net as a champion.