If you haven’t heard of BTS yet, it’s time to succumb to the inevitable: The Korean boy band is taking over the world.
Their new album, “Map of the Soul: Persona,” out today, is expected to demolish international sales charts. They’re about to drop a new single featuring American pop star Halsey. And they’ll bring down the walls of studio 8H this weekend when they appear on “Saturday Night Live.”
This is One Direction big. This is Beatlemania big. And while K-pop music isn’t exactly a new sensation outside of Korea, BTS and similar groups are cultivating devoted followings across the globe, elevating K-pop from a niche import to a full-blown international movement.
Pre-orders for “Map of the Soul: Persona,” have surpassed 3 million copies, Big Hit, their management company, told CNN.
Their two most recent two albums — “Love Yourself: Tear” and “Love Yourself: Answer” — each sold around 2 million copies.
So before our new K-pop overlords become any more powerful, it’s time to get to know them.
Click here for 12 essential facts about BTS and the colossal, churning K-pop industry that spawned them.